A United Kingdom-based management lecturer and corporate strategist, Mr. Richard Kwateng Ahenkorah says the key to survival in an increasingly saturated media market lies in strategic repositioning.
Stating this in an exclusive interview with AGTV, he advised Christian media outlets to have a clear niche focus, undertake continous strategic reviews and invest in capacity building.
Niche, revisiting Core Values
Mr Ahenkorah emphasised that Christian media houses must regularly revisit their mission and vision statements to ensure alignment with their target audience, adding that by identifying their unique value proposition, they can refine their approach and penetrate untapped market segments.
He suggested to management to assess whether they are reaching their intended audience effectively and, if not, rethink their strategy to expand viewership and listenership.
Building capacity, retaining talent
Regarding capacity building, Mr Ahenkorah pointed out that investing in employees through training and professional development is a game-changer.
He urged media organisations to equip their staff with skills that drive growth and innovation.
"It's better to train an employee who resigns than to keep an untrained one forever," he notes, highlighting the importance of developing a skilled and committed workforce.
Leadership for sustainability
With his vast experience in banking, consultancy, and media management, Mr Ahenkorah underscored the importance of adaptability and leadership in repositioning Christian media organisations such as AGTV.
As a former lecturer in Strategic Leadership and Organisational Management, he encouraged media executives to focus on their strengths while tackling challenges head-on.
"In a time when financial constraints threaten media sustainability, AGTV’s ability to innovate, retain talent, and refine its strategic vision will determine its future success" he noted.
Experience, educational qualification
Richard Kwateng Ahenkorah is currently a Management Lecturer in the UK with the Elizabeth School of London -Northampton Campus- teaching on Canterbury Christ Church University and the Bath Spa University partnerships- with over twenty years of industry experience in Banking, Consultancy and a short stint in the Media industry.
He has been a lecturer of Strategic Leadership and Organisational Management at the MBA level at the Accra Business School.
He is a corporate Trainer and an Author of two Career Progression and Leadership Books: ‘Your Journey To The Top’ and ‘Are You a Good Leader?’
Mr Ahenkorah worked for the Media General Group briefly as the General Manager Shared Services.
He obtained his Master of Arts Communications and MBA education from Leeds University in the UK and the Australian Institute of Business.
He had his Executive Management Training in driving corporate performance from Harvard Business School in Boston Massachusetts in United States of America.
